Differentiation Mapper

Paste your AI-generated JSON to map competitors across strategic tensions

Product

Generalised

1

7

Personalised (AI Led)

Functional

1

7

Emotional

Human-led

1

7

AI-led

Market

One size fits all

1

7

Focused

Community-Led

1

7

Platform Led

Model

Expensive

1

7

Free

One-Time Purchase

1

7

Subscription/Recurring

Ad-Supported

1

7

Customer-Paid

Per Use

1

7

Per Outcome

Channel

Paid Ads

1

7

Organic

Web

1

7

Mobile

Manual

1

7

Automated (Agent)

Load JSON to see the competitor legend and matrix.